Every once in a while a product comes along that hits on all cylinders.
Today it’s the Snazzy Napper! And it’s firing on all 12 and is purring like a kitten…I mean bleating like a sheep.
The Snazzy Napper is:
Outrageous
Provocative
Unique
Contagious
The Snazzy Napper offers:
Solutions to a problem people didn’t now they had
Hipsters the newest item to adorn
Trendsetters with the next household must have
Consumer good madness
The Snazzy Napper created:
International attention
Social media buzz
Dialogue for the opinionated
Commentary for the articulate
When we launched Snazzy Napper on August 15th with a minimal budget our expectations were positive and certainly optimistic, but the results were exponential as the growth in believers and naysayers to followers and skeptics soared almost overnight. Regardless of what you think about the Snazzy Napper, the good, the bad and the truly unexpected, the chatter is filling the social media networks and people are talking globally.
As Google rankings soared identifying Snazzy Napper as the 14th most searched term, and in 48 hours more than 117,000 websites were chatting, talking, mentioning, posting about Snazzy Napper, we knew the viral community at-large was embracing the Snazzy Napper…one way or the other.
The Snazzy Napper awakened a social network giant hungry for the next Snuggie to hit the market. The creator Margaret Wilson and her daughter Arle Michel came to Next Step…the origin of ideas, with one dream…make Snazzy Napper a household name.
What do you make of this viral explosion?
CNN.com: http://bit.ly/b19b89
08/24/2010
Next Step...the origin of ideas
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